Check it Out: Why eBay is the Winner of the 2013 Holiday Shopping Season

eBay was at the forefront of retail's transformation in 2013, with many innovative campaigns. It partnered with Kate Spade Saturday and Rebecca Minkoff to launch successful pop-up shops, and took window shopping to the next level with interactive, shoppable displays. In addition, eBay announced in January that it will introduce The Plaza, a direct-to-consumer sales vertical for brands to sell alongside used and auctioned goods. However, the most unique marketing effort from eBay (by far!) was its shoppable pantomime at the Charing Cross Theatre in London this past holiday season.