Profile of Success: Fun in the Sun
CS: What’s been your most difficult challenge, and how did you overcome it?
MM: As a company, one of the hardest decisions for the senior management team was to divest the other brands. Mark, Fore & Strike was a family brand, so to make that decision and get behind the winning horse was difficult. It didn’t take very long for sales to continue to skyrocket and reap the benefits of those rewards, however. That was a very difficult personal decision, too. I started with Mark, Fore, and there were a lot of us here that grew up with it.
With the Internet, we were kind of like the stepchild in the beginning. Everyone was like, “What’s going on? You’re taking our business!”
Or we were like the kid whose parents went away for the weekend. We couldn’t do just about anything, but we were running under the radar for a long time because it wasn’t a huge percentage of sales. When sales started to pick up very quickly, all of a sudden your parents have come home from vacation and they want to see what you’re doing and how you’re doing it. We’d always operated effectively and efficiently, but it was a challenge to be ignored. And then it was a challenge to have a spotlight on the division, too.
To read or listen to the full interview, click on Profile of Success (Complete Interview): A Chat With Margaret Moraskie, under Related Content at right.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.