Selling on eBay: Can a Big Brand Make it on eBay?
Retailers can even design a custom eBay store that's completely branded. Coupled with the use of automated settings, retailers can now customize their messaging to buyers via email notifications and feedback.
Daily Deal Program
Another plus for large retailers on eBay: If you have the luxury of deep inventory for a certain product, coupled with a good price for that product, you could be part of eBay's Daily Deal program. The Daily Deal — highlighted on eBay's homepage — can move large amounts of product, resulting in significant spikes in revenue. Gem Stone King, an online jewelry retailer, sold $230,000 worth of products in one day when it was featured as the Daily Deal.
If you're a large retailer that has either yet to consider eBay or historically avoided it due to its challenges, think again. With eBay's shift toward fixed-price listings — helping it to bring more well-known brands to the site — it's time to re-evaluate and take advantage of the opportunities to further diversify your business, get your products in front of eBay's 90 million shoppers and increase revenue.