Selling on eBay: Can a Big Brand Make it on eBay?
If best-sellers aren't posted often enough, potential sales may be missed. If they're posted too often, the marketplace might become flooded and revenue can be lost. Large retailers should work to optimize this balance and develop a software schedule to keep a specific number of listings live on the marketplace for each item that uses the schedule. When this type of schedule is used with a fixed-price listing, it becomes unnecessary to monitor the listings to replace items that are sold. The software will automatically post a new listing when the quantity in your live product listing becomes depleted, ensuring that retailers don't miss out on future sales opportunities.
With eBay's efforts to attract more high-volume, large-catalog retailers to its site, it's important for retailers to list and oversee their vast product offerings. Many successful retailers operate in multiple online sales channels in order to distribute merchandise to the largest number of potential buyers possible. Therefore, managing inventory across multiple marketplaces requires an integrated inventory and sales management solution.
Retailers never want to be in a situation where one item mistakenly gets sold to two buyers. At the same time, retailers want to make sure they're not leaving products on the shelf that could be sold to willing buyers. Effective third-party solutions can be used to keep track of inventory, so retailers can spend less time bogged down in the details and more time growing their businesses.
eBay's changes offer a number of incentives for large retailers; however, retailers still need to assess whether eBay is a good fit for their brands. Historically, some retailers of luxury brands have viewed eBay as a place ripe for brand fraud, with sellers illegally posting unauthorized items. With the shift to larger, better known brands using eBay as another sales channel, it presents an opportunity for retailers to post their own branded, authorized listings on the site. This gives retailers more control of their brands and presences on eBay.