Print-Plus: Who Killed the Catalog?
The demise of catalogs has been greatly exaggerated
For years now, critics have been saying the print catalog is dying. Going away. A relic that's being replaced by the internet. It was almost like the word "catalog" was dirty. Something out of date or old fashioned, or so it seemed.
If the catalog is dying, why did J.C. Penney recently decide to bring its back? Or why did Dell start mailing again after trying to get out of the catalog business several years ago? And why are companies like J.Crew, with more than 300 brick-and-mortar stores, such big believers in the print catalog?
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