What Urban Outfitters is Doing to Attract Millennials
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During an afternoon session at the eTail East Social Commerce Summit in Philadelphia yesterday, Moira Gregonis, senior marketing manager for Urban Outfitters, a cross-channel apparel retailer, discussed how the company is effectively reaching millennial shoppers. Below are three of the ways Urban Outfitters is attracting and keeping its millennial audience:
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- People:
- Moira Gregonis
- Places:
- Philadelphia
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