What Matters to Online Shoppers?

Convenience appears to be the factor driving many shoppers to buy from the Web this holiday season. According to the e-tailing group’s annual pre-holiday consumer survey, 54 percent of shoppers are buying online this year to save time. The recent survey polled more than 1,500 shoppers via an online questionnaire. Among them, 1,250 of them plan to shop online for gifts this holiday season. Highlights from the survey follow.