What Is Organic Percentage, and Why Is It the Most Important Metric in Catalog Marketing?
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The vendor community supported catalogers by developing matchback algorithms — computer programs that allocated e-commerce sales to the catalog that may have caused the order to happen. Suddenly, all was well! It was proven that catalogs were responsible for many Web-placed sales, maybe 70 percent to 80 percent of them.
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Kevin Hillstrom
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