What a Cataloger Learned at IRCE

There was an energy — not to mention growing audience — to the Internet Retailer Conference & Exhibition (IRCE) last week that reflected the fast pace of change in the industry. The hot topics for catalogers included the following:

Video is a really hot way to sell products. Video of a product can increase sales of that product significantly, especially if the product's benefits or features can be shown better in a video than a photograph.