B-to-B Insights: Do You Feel Stupid That You Don’t Tweet?
Organizers at a recent marketing conference billed a session, "Determining ROI from Social Media." Panel members cited the number of their followers on Twitter, their companies' friends on Facebook and their views on YouTube. While these metrics may be important, they're not return on investment. In short, none of the panelists could track ROI for their social media efforts.
- Companies:
- Amazon.com
- Microsoft Corp.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
