Webinar ‘Addresses’ a Problem

* customer demand for fast checkouts; and

* customers’ concern for how their data will be used.

These areas need to be shored up before launching the address verification system, McGehee cautioned.

5. Another opportunity for interaction. By collecting this information at the point of sale, companies gain another opportunity for interaction with customers. This allows you to get the correct information as it’s being entered, preventing inaccuracies from the point when the data enters your system, McGehee said. This is especially helpful with high-problem areas such as missing apartment numbers and directional information for a street, which can render an address useless to a marketer.

With the correct address information in your system on the front end of the order process, your customer’s experience and satisfaction will improve. You’ve significantly increased the chances your package will arrive on time and helped reduce lost, delayed or undeliverable orders due to avoidable causes (e.g., a missing apartment number), he said. And this will only increase your employees’ available time to process more customer orders.