Web Site Creative: Catalog Quick Order Design Features to Increase Conversion

While catalog quick order entry boxes were among the highest converting segments of Spiegel’s Web site, officials at the multichannel apparel merchant felt that the quick order boxes took away the opportunity to upsell to customers, said Tony Chivari, Spiegel’s senior vice president of marketing, during a session at the Internet Retailer conference held earlier this month in Chicago. Following are a few features Chivari and his team added to the catalog quick order function to increase its value during a recent Web site redesign.