Web Exclusive: Shoebuy.com Increases Revenue Per Visit and Average Order Values Via A/B and Multivariate Testing

Problem: Shoebuy.com, an online retailer of footwear and related apparel, wanted to improve marketing return on investment by gathering more data to create optimal, personalized user experiences.

Solution: Contracted with a website optimization and testing provider.

Results: Shoebuy's revenues per visit and average order values have increased since it began testing its website to improve the effectiveness of specific marketing initiatives.