5 Ways Retailers Can Attract (and Keep) Customers

1. Omnichannel data: Whether you have brick-and-mortar stores, there's still an omnichannel component to your business with call centers and returns. Understanding how and when customers are interacting with your brand across these channels may help solidify your relationship with them. Did a customer buy online, but pick up an item in-store? Search online and buy in-store 30 days later? Are you offering the customer omnichannel options that fall in line with your competition? Customer choice and convenience is now considered the norm for every retailer. Now is the time to make sure you can connect the dots between channels to see where customers are engaging.