Walmart Pay has launched in 14 more states on top of a slew of rollouts earlier in the month. While not available yet in all of the retailer's stores (we count 33 states plus Washington, D.C.), it's getting close. This latest deployment includes heavily populated states like California, New York and Washington, so you're far more likely to use your Android phone or iPhone to shop at the big-box retail chain. Walmart Pay is intended to streamline the checkout process using QR codes.
Total Retail's Take: Wal-Mart is taking yet another step to bring technology into its physical stores, this time with its mobile payment solution. The big-box retailer has invested heavily in digital technology and e-commerce, while at the same time trying to leverage its national brick-and-mortar store infrastructure. Yet I just don't see the value of investing heavily in mobile payments, be it Wal-Mart or any other retailer. Consumer adoption has been slow, and I don't see that changing anytime soon. Really, how much easier is it to pay with your phone rather than a credit card or (gasp!) cash?