Walmart Launches New Site for Furniture, Home Decor
This week, Walmart introduced a new e-commerce site focused on home goods. TechCrunch reports the big-box retailer is launching a redesigned home shopping experience online which better highlights home products, like furniture, decorative accessories and other items. The site's homepage features curated collections across nine style categories, including modern, mid-century, traditional, glam, bohemian, farmhouse, transitional and Scandinavian. The new initiative is part of Walmart’s reorganization of its Home group division, announced last year.
Total Retail's Take: Walmart's new home site looks like an editorial approach on e-commerce, and frankly, very similar to Pinterest's platform. Over the past few years, especially with the growth of online social platforms such as Instagram and Pinterest focused on images, many retailers have turned to image-heavy site designs. In addition to focusing more on home goods and their private label and exclusive brands (both Target and Amazon.com announced they would be focusing on new furniture lines in 2018), Walmart will also be providing design tips written by in-house staff alongside the editorial imagery. The new web experience will be rolled out slowly to mobile over the next few months. If this is just how the home goods section looks, I'm anxious to see the entire site redesign Walmart has planned for later this year.