Database Marketing: Mining for Gold

Another cataloger, Duluth, Ga.-based National Allergy Supply, gauges customers’ shopping habits through their page visits, explains Vice President of Marketing and Sales John Fry. He and his team focus on what visitors do once they enter the company’s Web site. Specifically, Fry and company look for the following from its customers:
u Do they visit multiple pages?
u Are they using the search function?
u Are they purchasing anything?
u How did they enter the site — through an unpaid organic search or a paid search?