Social Media: The Practical Social Media
Present a combination of selling goods with personal anecdotes, but make the balance right. When you aren’t promoting a specific product or category, per se, don’t be afraid to add a P.S. of your latest offer and a deadline. Also, ask for a friend’s name, and promote your e-mail sign-up. What’s more, don’t be afraid to use selfbanners and plugs on the right-hand side of your blog to advertise your products.
Amy Africa is president and chief imagin-8-tion officer of Web consultancy Eight by Eight (email@example.com).