Social Media: The Practical Social Media
The key is to keep your videos short. Two minutes to four minutes tend to work best on e-commerce sites unless you really have something interesting to say. Promotional videos must have calls to action throughout. Your goal is not to create a documentary of your product; it’s to sell it. Be aggressive, and ask for orders often.
If your videos are customer service-oriented — showing, for instance, how to use a product once the customer gets it — mark them as such so people who don’t already have the product don’t waste their time.
Add, Enhance User Reviews
User reviews are very four years ago, for sure. But there are still very few marketers who use them — or at least use them well. If you don’t have a review program, or even if you do and want to improve it, set one up with a little “secret sauce” to jazz it up.
Organize reviews in order of priority, with the most helpful ones first. Use a star system, which easily outperforms straight reviews.
A lot of companies just let users run amok with reviews. If you want to get more out of your reviews, work them just like you would a blog, and try to respond to them. Mark your comments with a different colored background so consumers easily can see which ones are yours. You don’t have to comment on every review; just add your two cents where you can make a difference — and an impact.
Effective Chat Practices
I wasn’t a fan of live chat when it first started. I loved the concept, but didn’t care for how my clients actually implemented it. They were putting customer service reps (CSRs) on chat duty, which takes a much different mentality than talking on the phone. Chat reps have to write, spell, get to the point and sell fast.