Curve Your Enthusiasm

Co-mailing programs affect the order curve and the postage you pay. Postage predominately is impacted by co-mailing. The order curve is more heavily affected by distribution patterns — east to west or west to east — mail dates, in-home dates, and so forth.

The co-mailing process occurs during the binding/ink-jetting phase of catalog production. The process essentially is the same as selective binding. But instead of combining multiple mailing versions of the same catalog, your printer combines multiple catalog titles into one mailstream. This causes more of the mail to qualify for the carrier route rate, which, in turn, reduces your postage expense and speeds the in-home delivery time of your catalog.