Build the Right Company Culture
Understand key elements and issues in multichannel marketing, part 2 of 3
What Multichannel Customers Want
In a recent study, Modalis Research Technologies pointed out two significant things about multichannel customers:
• 90 percent of customers said they don’t want to be asked the same questions from different channels. They want company reps, such as telemarketers and store salespeople to know everything about their past transactions with the company.
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