Two Questions for Strategic Planning

In preliminary conversations about long-range strategic planning with direct marketing CEOs, Don Libey, president of consultancy Libey Inc., asks the following two questions.

What’s your exit strategy? “Until the objective of the end is known, we cannot create a strategy to get there,” writes Libey in the new book “Libey and Pickering on RFM and Beyond” (MeritDirect Press), which he co-authored with Christopher Pickering, partner at MeritDirect.