How Twitter Can Help Retailers Ring Up Holiday Sales

The holidays are here, and businesses everywhere are working to attract shoppers to their stores. And with nearly $617 billion in estimated sales up for grabs, it's no surprise that retailers are getting better and better at using a sophisticated marketing mix to create extra jingle. That mix includes social media, mobile and digital campaigns. In fact, Shop.org forecasts online sales to increase up to 11 percent this holiday season.