Trunk Club Stores Are Closing, Being Folded Into Nordstrom Stores
Nordstrom is closing all six of its Trunk Club stores and folding the personalized clothing service into its department stores, Chicago Tribune reported. Nordstrom paid $350 million to buy Trunk Club, a Chicago-based startup, five years ago, with plans to grow the personal shopping business. Erik Nordstrom, CEO of Nordstrom, told the Chicago Tribune that by integrating Trunk Club into Nordstrom stores, it will allow for a better shopping experience for customers, will drive more business, and will be more efficient. He believes this plan will help the retailer reach more customers.
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Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.