Trim Your Postage Costs
Some suggestions from Michelle Farabaugh, partner, Lenser:
1. Co-mail with another, non-competitive catalog. If the audiences have affinity, the result could be heightened sales and lower postage costs.
2. Leverage the piece rate, 3.3 ounces.
3. Reduce your page count.
4. Reduce the trim size.
5. Reduce the paper weight.
6. Eliminate the separate order form.