Trim Costs After the Postal Rate Increase

Since 19 percent of the American population moves every year, if you don’t run NCOALink (the latest iteration of the National Change of Address process) once a month, at least 1 percent of the people on your housefile will have moved without you knowing it, says Minnick.

He breaks down the math as follows: If you mail a customer’s old address, it will perform at about one half of average. The customer’s new address will perform at about twice the average, since your customers who are new movers traditionally respond better. By mailing the new address instead of the old one, you multiply the likely response rate by four.