The Top Women in Retail 2017: Paula Schneider, CEO, DG Premium Brands

Paula Schneider, CEO, DG Premium Brands

What do you enjoy most about working in the retail industry?
Every day is different. I love the product and marketing creation, the voice that you speak to your customer.

If you weren't working in the retail industry, what do you think you'd be doing?
I love home construction and interior design. I would buy, remodel and design interiors for houses. It's a chaotic creative process.

How would you describe your leadership style?
Inclusive and a bit disruptive. I'm usually brought in to help with turnarounds. I encourage participation and freethinking. You have to try new things and perhaps make some mistakes. If you don't try new things, then you can expect the same results.

What's the best advice you ever received, and who gave you the advice?
Wear sunscreen. My mom always pushed the sunscreen. It happened to be the best advice I ever got.

Do you have any mentors in the retail industry?
I had the great pleasure to work for Angela Ahrendts. She’s a great mix of knowledge, patience, warmth and humor.

What do you enjoy doing when you're not working?
Not working.

To see the full list of this year's Top Women in Retail honorees, click here.