Top Article of the Week: What Google Shopping Means for Online Retailers and Amazon
This week's top article of the week (as determined by our readers’ clickthroughs) focuses on one of the hottest topics in the retail industry, Google Shopping. The search engine giant's recent shift to a pay-to-play model (from free product listing ads) for its online marketplace has created plenty of discussion. How will this move affect your business, and what steps do you need to take to prepare for the change? Diane Buzzeo, founder and CEO of Ability Commerce, tackles those questions and more in What Google Shopping Means for Online Retailers and Amazon.
Is your company planning on selling its products on the Google Shopping marketplace? What went into your decision, and will this affect your plans for selling on Amazon.com and other online marketplaces? Let us know by posting a commenting on our Twitter page using the hashtag #ROIMostClicked. We'd love to hear from you!