Top 3 Mistakes Online Retailers Make and How to Avoid Them
No matter how big the numbers are, the online world can also be a very small place, especially if you're focused on a particular niche. The time it takes for a bad reputation to be propagated is only a matter of seconds via feedback, reviews, Twitter, Facebook, forums, blogs and other social media vehicles. It can take years to create a good reputation, but it can be destroyed in minutes.
The same is true for your e-commerce business. If you treat your customers like they're easily replaceable, you'll soon find that you're the one who's easily replaceable. Pay attention to them. Read their emails. Respond to their questions, even if you've answered the same question 10 times before and it's plainly stated on your FAQ page. Treat them like gold, because that's what they are.
Addressing these three key issues in your business can increase both productivity and customer affinity. Take measures to do what 98 percent of your competitors don't do and you'll be way ahead of the pack.
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