Accurate Data Key to Better Understanding of Your Customers

Creating valuable, consistent analytics isn't without its challenges, however. Information is often siloed and spread out across an organization. Retailers are also plagued by inaccurate data. In fact, according to a recent Experian QAS study, 92 percent of retailers suspect some of their customer and prospect data might be inaccurate. On average, respondents thought as much as 17 percent of their data might be wrong.