Tips to Prepare Your Web Site for the Holiday Rush
* Use synthetic monitoring. While knowing what’s happening on your site during peak hours is important, not all customers are going to shop during these periods. Some may come to your site in the middle of the night, and others may browse at the crack of dawn. Therefore, it’s important that you know how your site is performing at all times. Synthetic monitoring tools regularly check to make sure your Web site and applications are working, even if few or no shoppers are interacting with them at a particular moment.
Finally, always have a backup plan. Even the most extensive testing and preparations cannot ensure you won’t have some glitches along the way. Have a graceful, humorous or personalized error message ready to be launched in the event of a page or site outage to let shoppers now you’re aware of and addressing the issue.
As you’re gearing up for the holiday rush, keep these tips in mind. Because for the harried holiday shopper, a single broken link or sluggish page could be enough to send them clicking toward the competition.
Ken Godskind is chief strategy officer for AlertSite, a provider of Web performance monitoring solutions. For more information on AlertSite’s array of services, go to www.alertsite.com.