Tips for Increasing Customer Feedback (and Sales) on Amazon
Not only does a consistently high seller feedback score impact the Buy Box, but it also builds up customers' trust in you. As Amazon itself says, "Your feedback rating is one of the most important measures buyers use when making purchasing decisions. To be a competitive seller, you must build up your feedback score."
Therefore, sellers must do whatever they can to keep their feedback score high as it impacts all their items and all their sales. In addition, it's extra important to impress customers simply because they aren't required to leave feedback; rather, it's left to their individual preference. In fact, Amazon claims that most sellers only receive feedback on 10 percent to 20 percent of their sales. This means that buyers are far more likely to complain and leave negative feedback when they encounter a problem, than leave positive feedback just because they're happy. However, if you impress them enough, they're sure to want to express their thanks in the form of positive feedback.
Keeping Your Seller Feedback Score High
Here's a list of dos and don'ts based on Amazon's own advice. Following these tips will not only prevent you from receiving negative feedback, but will hopefully also encourage an upsurge in positive feedback:
- DO respond to customers promptly.
- DO explain why you need to cancel an order.
- DO list your items correctly so that customers receive what they're expecting.
- DO provide tracking information for the package you've sent.
- DO NOT package the item without proper care.
- DO NOT pester buyers for feedback.
There you have it - a few simple ways to score you some great feedback on Amazon. Alternatively, you could just sell Uranium ore online and hope that it tops Amazon's "greatest hits" chart!
Shmuli Goldberg is director of marketing for Feedvisor, an algorithmic repricing platform that helps e-commerce retailers to keep their prices competitive.