Tips for Identifying the Right Mobile Strategy for Your Brand

I know it's been said for years now, but this time it's true: mobile has reached a tipping point. Consider that more than half of all retail traffic now comes from mobile devices, and nearly a quarter (22.6 percent) of all online holiday sales last year were transacted via mobile. The time has passed where having a mobile presence was optional for retailers; it's most definitely now a requirement.

During last month's Retail Marketing Virtual (RMV) Conference & Expo, a panel of experts discussed the pros and cons of the leading mobile options available to brands, namely a mobile-optimized website, mobile app or responsive design template. Hilary Spencer, director of product management, ideel; Joe Crowley, vice president of marketing, Total Gym Fitness; and Samantha Lee, senior director of e-commerce and customer experience, bebe, offered their insights on the mobile options that best fit with their brands, as well as advice for listeners on how they can go about that process for their own brands. Take a listen to this podcast snippet from the session, and make sure to sign up today for on-demand access to the entire session as well as all of the other great content featured during RMV.