10 Tips to Optimize Holiday Sales
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Jay Calavas
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2. Learn from last year. Analyze metrics and results from your 2013 holiday season. Glean insights and apply them to your strategy for this year. Identify what were your winners (and losers) last year. Where were the peaks and valleys? What drove the most traffic and what had the highest conversions, as well as the lowest? Learn from the past and apply those lessons to 2014.
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Jay Calavas
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