10 Tips to Optimize Holiday Sales

According to Shop.org, online sales are expected to increase more than 8 percent to reach nearly $105 billion this holiday shopping season. Is your website ready for the online rush? Below are 10 tips to help you get through the happiest, busiest time of the year:

1. Make sure you're optimized for mobile. While the growth of mobile commerce is skyrocketing, many shoppers won't complete their purchase if they're experiencing problems browsing or at checkout, which could mean the potential loss of millions of dollars in sales for retailers. If that does happen, maintain dialog with your customers through retargeting and emails for abandoned carts.