Tips for Growing Your M-Commerce Sales
Shoppers are increasingly using mobile devices to make purchases. It makes sense considering there are now more mobile users than desktop users globally. Data from Smart Insights shows that in February 2016, mobile purchases (smartphone and tablet) rose 4 percent compared to the same time in 2015.
Retailers need to be able to sell products to consumers in the channel whey they are — increasingly mobile. Total Retail developed the report “10 Tips to Grow M-Commerce Sales” to help companies increase revenue generated from mobile devices. Here are three takeaways from the report:
1. Keep it simple. Shoppers are using mobile devices to get something done — whether it’s making a quick purchase or comparing prices. Make sure your product pages get right to the point and keep them distraction free. Smartphones have much smaller screens than desktop computers, therefore call-to-action buttons need to be large enough to both read and click on easily.
2. Engage customers. Mobile devices are tiny machines that can do everything for customers along their shopping journey, from finding a store location to making a reservation to checking an order status. Retailers need to be able to engage with shoppers across all touchpoints, not just on mobile devices.
3. Mobilize other parts of the company. For example, if in-store employees are able to locate items or look up products in another store location using a mobile device, it has the potential to significantly improve the customer experience. This can also reduce the chance of human error. Furthermore, mobile devices can be used at the point of sale and in warehouses to give shoppers the most up-to-date information on pricing and inventory.
The mobile age is here. Make sure you're prepared by getting all 10 tips from the report here.