Tips to Empowering Retail Employees on Social Media
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Tara Zoumer
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In a time when 71 percent of consumers are more likely to make a purchase based on social media referrals, retailers should take note. From small mom-and-pop shops to major national chains, retailers can leverage social media used by their employees to attract shoppers, manage customer service issues, create brand awareness and, ultimately, increase revenue. However, blindly arming your employees with smartphones, tablets and laptops without providing guidelines on social media use can lead to terminations, theft, lawsuits and public relations nightmares.
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Tara Zoumer
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