Tips for Boosting Online Conversion

By Rew Hally

Here are seven tips you need to boost online conversions and tap your online gold:

1. Understand the potential payoffs. Do the math: Personalizing content and interactions based on individual online behavior has demonstrable return on investment. Consider these statistics:

The Aberdeen Group reports that email personalization, based on web data, increased conversion rates from 1 percent - 2 percent to 3 percent - 4 percent.
Forrester Research says 58 percent of online marketers who delivered targeted content to customers reported conversion rate lifts of 5 percent or more.

What would these types of increases mean to your business? Six figures of increased revenue? More?