Don’t forget to give out positive feedback to users you've worked with as well. The more interaction with both buyers and sellers, the better. Quality customer service will almost always come back to you either in the form of the Buy Box, positive ratings or both, all of which will boost sales.
And as a final tip, be patient. New sellers to Amazon have to gradually build up their ratings in order to qualify for the Buy Box and earn a larger customer base. By monitoring competitor pricing, keeping products in stock and earning positive feedback, however, sellers can improve their reputation quite easily. You might not get rich overnight, but the additional exposure you'll gain by being featured on an e-commerce giant like Amazon will pay for itself. Nearly every retailer who joins Amazon will see their website visits and conversions increase.
Overall, there's no real downside to selling your products on Amazon. The additional shelf space and increased brand recognition provide a great avenue for growth — not to mention the sales profits. With proper management of an account, retailers can quickly grow within the Amazon community, building a strong portfolio and even earning some Buy Boxes. Amazon may not be a new platform in the e-commerce space, but it’s one that simply works.
Diane Buzzeo is CEO and founder of Ability Commerce. Dianne can be reached at dianebuzzeo@abilitycommerce.com.
- Companies:
- Amazon.com