On the Web: Want to Increase Your Online Sales?
The marketing database will also treat shoppers who come directly to your website — i.e., they type your URL directly into their browsers — the same way.
Finally, separate out new customer acquisition from repeat customer purchases. Retargeting previous buyers via email and offline marketing does a great job at getting them back to your site for repeat purchases.
Increasing the rate at which shoppers buy from you a second time or third time provides a short-term boost in sales. However, to achieve long-term, sustainable growth, you must find ways to attract and convert more first-time shoppers.
It's getting easier to find good marketing databases. While you can pay a lot more, many service providers will produce and maintain one for you for less than $50,000 per year, some as low as $25,000. While this may seem expensive for something that doesn't directly produce revenue, it's become a necessary expense to grow an e-commerce business. Otherwise, you just can't know where to spend more time and money effectively to increase new customer acquisition. And that means you're likely to waste more than the marketing database costs!