The Vitamin Shoppe Announces Partnership With WW International
The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, announced a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, according to a press release. The Vitamin Shoppe and WW collaboration includes a variety of integrated offerings and livable solutions to inspire healthy habits, such as the launch of co-branded nutritional supplements; the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe; as well as the opportunity to purchase WW memberships through The Vitamin Shoppe. All products are available for purchase at The Vitamin Shoppe and Super Supplements' more than 715 retail locations nationwide, on vitaminshoppe.com/ww, on ww.com/shop and in WW Studios.
Total Retail's Take: As two of the largest, longest-standing brands in the health and wellness space, The Vitamin Shoppe and WW are combining "communities and expert guidance and support [to] be the world's partners in health," says Mindy Grossman, President and CEO, WW International. This is creating a powerhouse of expertise in nutritional health, offering WW an expansion into physical retail and bringing the loyalty of WW customers to Vitamin Shoppe stores. Sharon Leite, CEO of The Vitamin Shoppe, commented: "This partnership represents a momentous opportunity to provide comprehensive health and nutrition support, from easy-to-use daily supplements to healthier snack and protein choices, in addition to access to WW's highly effective and personalized wellness offering in all of our stores."
Both companies have been undergoing a refresh in recent months, with The Vitamin Shoppe launching CBD products and opening stores inside LA Fitness gyms in 2020, while WW has been repositioning itself as a lifestyle and wellness brand under Grossman's leadership since 2018. This partnership offers solid opportunities for both brands to acquire new audiences. Furthermore, consumers are sure to find it convenient and accessible, as the partnership "brings two of the most innovative, customer-centric companies together to deliver holistic wellness solutions to a broad audience," Leite comments.
Kristina Stidham is the digital content director at Women in Retail Leadership Circle and sister brand Total Retail. She is passionate about digital media and handles video, podcast and virtual event production for both brands. You can often find her at WIRLC, TR, or industry events with her camera and podcasting equipment recording interviews with retailers.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her two pet guinea pigs, and travel to new places.