7 Ways to Improve Promotional Campaign ROI

1. Connect to your best customers. It's crucial to understand your customers’ purchasing habits and to tailor promotional campaigns accordingly. Identify customer profiles and behavior traits to target in promotional campaigns, including the following:

• loyal customers: These are your most valuable customers. You need to communicate with them on a regular basis. They're the group that looks forward to each new catalog.
• value customers: This group needs more than just a catalog, they need incentives for purchasing.
• discount or impulse shoppers: These consumers tend to rely on social reviews, ratings and likes/shares on sites such as Pinterest.

2. Boost revenues. If you're like most retailers, you're increasingly using multiple selling channels to reach your audience. An order management system is crucial for knowing what's in your inventory and available for sale, when it can be sold, and in what quantity. An order management system helps to generate lists for targeted promotions and enables you to process more orders with less staff.