Kenneth Cole has served as chairman of the board and CEO since the company was founded in 1982. Paul Blum was named president in 2002.
#34 Jessica’s Biscuit
This discount cookbook cataloger started out 23 years ago with an advertisement featuring just one item. Now the company carries thousands of cookbooks and is the largest mail order/Internet company nationwide in its industry.
Based in Newton, MA, Jessica’s Biscuit gained popularity among food enthusiasts with its significant savings offer: 20 percent to 75 percent off on all cookbook prices.
And the company recently expanded its product line to include coffee beans. Seems as though President David Strymish has the ingredients for success.
#46 Diamond Essence
This merchant specializes in cubic zirconia and other simulated gem jewelry set in 14-karat gold. About 70 percent of sales come from its Diamond Essence catalog, 10 percent from its retail store, and 20 percent from wholesale and other channels.
All design and custom-order production is done in the company’s Cedar Knolls, NJ, headquarters, while finished jewelry is sourced from Asian manufacturers.
President and Owner Ranjit Singh says the company recently beefed up its prospecting campaigns. Most notably, the company frequently places display ads in national newspapers such as The Wall Street Journal, USA Today and The New York Times. “And we might do some TV ads this year, as well,” says Singh who holds a doctorate degree in metallurgy and material science from MIT. “We’re looking at TV proposals now.”
This b-to-b cataloger of promotional products came in at #90 on last year’s Top 200 list and moved up a few rungs this year.
James Simone, director of marketing, admits to a few tactics that may have spurred the company’s growth. “We increased our prospecting efforts to market to specific targets,” he says.