Bill Orndorff, vice president of materials management at Waterloo, Wis.-based printer Perry Judd’s (recently aquired by R.R. Donnelley & Sons), says that environmental awareness among catalog customers has changed and this eventually will affect the policies of Perry Judd’s customers as demand for product with environmentally friendly content increases.
Both Orndorff and Tom Hansen, vice president of marketing and publication papers at paper merchant Bradner Smith & Co., feel strongly that today, there’s no difference in the quality of recycled catalog paper with post-consumer waste content.
Available by Grade
Post-consumer waste products are available under specific grade names. Domtar, for example, offers New Domtar EarthCote as environmentally responsible coated lightweight paper that contains 30 percent post-consumer recycled content.
Another catalog printer, Stora Enso, promotes forest management in its policy and products including multiple certification programs. The principles set out a framework for implementing, monitoring and improving environmental and social responsibility in wood and fiber procurement, as well as forest management. Like other printers, Stora Enso develops monitoring, reporting and third-party verification of performance related to these principles when relevant.
Like other catalog printers, Stora Enso puts its recycled paper activities on a pedestal, being one of the largest users of all recycled paper in Europe and of recycled fiber in coated paper stock in the United States. Regardless of which printers you use, approach them about recycled paper; with rare exceptions, they’re ready to work with you.«
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James J. Maioho is the former vice president of business development for Professional Uniforms Inc. (which markets via the Lydia’s Uniforms, Uniform Warehouse and Soleas catalogs) and is currently president of consulting firm Maioho Consulting Group. You can reach him at (616) 292-5048 or email@example.com.