The Puzzling, Frustrating 1 Percent Response Rate

“Average-size catalog.” This means generally between 24 and 32 pages. If your page count is much less (such as the 12- or 16-page catalogs that startups sometimes launch), your response rate from response lists will be lower—not vastly lower, but lower. And conversely, if your page count is higher, your response rates will be somewhat higher—not vastly higher, but somewhat.