The Promotional Card Blueprint: 4 Strategies for Your Redeemable Card Campaign

Take a look at the latest headlines and you'll see the growing popularity of promotional cards.

The recent launch of the iPhone 5c created a pricing war among the nation's largest retailers, including RadioShack, Wal-Mart and Target. Rather than simply cut prices, Best Buy built a solid promotional card strategy, offering a $50 redeemable card with the purchase of an iPhone. By effectively cutting the price in half, Best Buy competed without affecting margins, and in a way that drives consumers back into its stores, where card recipients typically spend 40 percent more than the value of the card.