The Home Depot Launches Jobseeker Platform Focused on the Skilled Trades
The Home Depot launched a new jobseeker marketplace created to connect skilled tradespeople to hiring trades professionals in the construction and home improvement industries. Skilled trades jobseekers can visit PathtoPro.com to create a profile, upload their resume and add photos of their work to connect with The Home Depot's Pro customers looking to hire in their local area. To help jobseekers showcase their skills, the Path to Pro Network features skill badges that indicate if someone has accredited training, is a U.S. Military Veteran, or has graduated from The Home Depot's free trades training program.
Total Retail's Take: This is an example of a retailer implementing a program intended to help it cultivate a community. The Home Depot is wisely establishing relationships between skilled tradespeople looking for work with the retailer's professional contractor customers, helping to solve a problem for both parties. By helping to solve a significant problem for its customers, in this case professional contractors, The Home Depot figures to generate greater loyalty to its brand. Being an advocate for skilled trades is important to The Home Depot's future growth, as the retailer relies on skilled labor to purchase its products — in addition to the weekend DIYers.