The Gamification of Shopping
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Amy Ter Haar
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If the smartphone is analogous to the controller, then apps are the games, and they're what's changing both consumers’ and retailers’ behavior. Apps like BuyVia, RedLaser and eBay's ShopSavvy enable consumers to find deals by giving them both personalized knowledge of the web and collective knowledge of a product based on other users’ experiences. Then there are apps that compare prices, such as PriceGrabber, Shop Advisor and Walmart Savings Catcher. Or you can avoid the shopping arena altogether and have someone "play" as your personal gladiator, with apps like TaskRabbit, which lets the shopper hire someone to take on the crazy crowds and do the shopping for her.
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Amy Ter Haar
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