The End of Full-Price Retailing?
Buy. Enchant. Repeat.
Daily salemails are evolving into interactive mobile apps. Scoutmob explorers can find and redeem their savings right on the spot. The third bring-them-back element of the brand experience is converting business owners to brand fans. After consumers receive superior service and redeem their deals, more chances to save pop up on their Scoutmob app. The service incentivizes shoppers to return for a second helping of the brand experience.
Daily-deal sites are hopping on the bandwagon of QR codes and interactive scavenger hunts. The LevelUp app is in just two cities, Philadelphia and Boston, but it's already showing promising results. Forty percent of consumers who redeem LevelUp deals return to participating retailers. That’s 20 percent more than other daily-deal sites can boast. LevelUp also features an addictive gaming component. Consumers make purchases via the LevelUp app at participating retailers and their discount is automatically applied. But they can’t stop with one purchase. Chances to “level up” and unlock better deals await consumers at every visit.
Consumers are indeed coming back. However, full-price retailing is not. Daily salemails can play matchmaker and create consumer/brand relationships. What should retailers do to convert these one-off consumer hookups into long-term brand love? That’s another deal. At least the odds are in brands’ favor.