Doctor’s Remedy: It doesn’t have to. This high-end cataloger had some products that earned huge space and many others that earned tiny space. The company achieved this by incorporating huge images, a typical upscale design trick, to keep its catalog’s high-end look. A hallmark of many high-end books, larger images can balance well with smaller images on facing pages.
To maintain upscale appeal when you need to increase density, this solution works much better than resizing the products to similar size. For this cataloger, the changes fit the pagination strategy well, products got the space they earned, profitability substantially increased, and the new book looked every bit as high end as ever.
Tricks for Adding High-end Density
Problem: “My brand is very upscale, but I can’t be profitable with only five to seven products per spread. Are there other ways to have a high-end look?”
Doctor’s Remedy: Yes. One way is to show several products in a single image. This works particularly great for fashion catalogs and home décor catalogs. In fashion, a model who gets a whole page to herself looks like low product density right? Look again. It’s not unusual to find one model selling a jacket, a blouse, pants, a belt and a scarf. So what looked like low density actually is middle density, cleverly disguised. Linens can work the same way with one
big bed image selling a duvet cover, bed skirt, three kinds of pillows and a bed runner all in one shot. But don’t combine just any products into a single photo. If the products don’t naturally work together, you could end up with a chaotic photo, which will reduce sales.
Problem: “I need to increase our upscale catalog’s product density even more. Any other tricks for maintaining a high-end look?”